True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.

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–True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.–

–True–

–False–

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  1. True or False? Adding someone’s name to a page is effective personalization.
  2. True or False? Every page must be created using its own unique template.
  3. True or False? Every page published in the CMS is created using a template.
  4. Choose all that apply. Which of the following should you add to your blog post to generate leads?
  5. Choose all that apply. Which of these characteristics can you use in smart content?
  6. Choose all that apply. Which of these pieces of content should be archived and unpublished?
  7. Fill in the blank. Backlinks are links ________.
  8. Fill in the blank: Theme modules are _______.
  9. Fill in the blank. The purpose of a landing page is to _____.
  10. On the website shown in this image, what could this business do to improve the user experience of their website? (Version 2)
  11. The HubSpot blogging tool is a powerful aid for which other HubSpot tool(s)?
  12. The purpose of the Contents tab in the page editor is to:
  13. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  14. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  15. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  16. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  17. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  18. True or false? A job story describes your buyer persona’s demographic information and employment information.
  19. True or false? All assets should be built before creating a campaign.
  20. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  21. True or false? Archiving content and unpublishing content accomplishes the same thing; the two actions are interchangeable
  22. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  23. True or false? Correlation does not equal causation.
  24. True or false? Delight is only about the customer experience your service delivers.
  25. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  26. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  27. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  28. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  29. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  30. True or false? Email marketing is about having a conversation with the person you’re sending to.
  31. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  32. True or false? Every business exists primarily to create profits.
  33. True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
  34. True or false? Follower count is often considered to be a vanity metric.
  35. True or false? Forms are dead.
  36. True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO).
  37. True or false? Having a lead qualification framework helps you structure your communication with your prospects.
  38. True or false? Having reliable sales data is required to create an effective coaching program.
  39. True or false? High exit rates are indicative of a poorly performing page.
  40. True or false? HubSpot invented the flywheel.
  41. True or false? Ideal customer profiles are only relevant to B2B companies.
  42. True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.
  43. True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  44. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  45. A/the ___________ is designed to designate which stage your conversations are at with your contacts.
  46. Before emailing any contacts in your database, what question do you need to ask yourself or your team?
  47. Clean data is ____________. (Select all that apply)
  48. Each focus area has a “focus metric.” What is the purpose of a “focus metric”?
  49. Fill in the blank: A hero statement combines a persona with _____.
  50. Fill in the blank: ______________ are people who respond to the NPS with a score between 0 and 6.

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