True or false? If you’ve identified multiple personas in your customer base, you should put all of them in your hero statement.

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–True or false? If you’ve identified multiple personas in your customer base, you should put all of them in your hero statement.–

–True–

–False–

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  1. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  2. True or false? Ideal customer profiles are only relevant to B2B companies.
  3. True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  4. True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
  5. True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.
  6. Evaluate this hero statement: Groundskeeper, Inc. is a hero to property managers at mid-size property management firms who need to outsource their landscaping so they can focus their attention on taking care of their tenants.
  7. Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
  8. Evaluate this SLA: Marketing will generate 50 leads each month.
  9. Fill in the blank: A hero statement combines a persona with _____.
  10. Fill in the blank: _____ is the glue that holds sales and marketing teams together.
  11. Fill in the blank: Once you have a vision, you need to convert it into a _____ goal.
  12. Fill in the blanks: You need to figure out your _____ before you can implement a _____.
  13. How bold should your goals be?
  14. If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
  15. If you discover a group of people you can’t be a hero to, what should you do?
  16. If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?
  17. If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
  18. If your website doesn’t have much content to attract visitors, which of the following would be the best content to create first?
  19. The internet has changed the power dynamics between buyers and sellers. How does sales enablement help businesses use this change to their advantage?
  20. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  21. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  22. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  23. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  24. True or False? Adding someone’s name to a page is effective personalization.
  25. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  26. True or false? A job story describes your buyer persona’s demographic information and employment information.
  27. True or false? All assets should be built before creating a campaign.
  28. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  29. True or false? Correlation does not equal causation.
  30. True or false? Delight is only about the customer experience your service delivers.
  31. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  32. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  33. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  34. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  35. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  36. True or false? Email marketing is about having a conversation with the person you’re sending to.
  37. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  38. True or false? Every business exists primarily to create profits.
  39. True or False? Every page must be created using its own unique template.
  40. True or False? Every page published in the CMS is created using a template.
  41. True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
  42. True or false? Follower count is often considered to be a vanity metric.
  43. True or false? Forms are dead.
  44. True or false? Having a lead qualification framework helps you structure your communication with your prospects.
  45. True or false? Having reliable sales data is required to create an effective coaching program.
  46. True or false? High exit rates are indicative of a poorly performing page.
  47. True or false? HubSpot invented the flywheel.
  48. True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.
  49. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  50. True or false? If you take the time to do a comprehensive content audit, there’s no need to perform an event-based audit.

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