True or false: In your initial contact with a prospect at the top of the Sales Funnel, you should attempt to sell link building services.

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–True or false: In your initial contact with a prospect at the top of the Sales Funnel, you should attempt to sell link building services.–

–True–

–False–

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  1. True or False: A 404 error page cannot help convert customers.
  2. True or False: A business listing must be verified to show up in a SERP.
  3. True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.
  4. True or False: Ads are not allowed to be displayed in Map results.
  5. True or False: All businesses can benefit from a Local SEO strategy.
  6. True or False: An agency should never demonstrate that they struggled to resolve a client’s issue in a case study.
  7. True or False: An increase in social media shares will directly contribute to an increase in Domain Authority.
  8. True or False: Crawler Warnings are ALWAYS issues that need to be removed.
  9. True or False: Crawl Rate Limit is affected by how well your website performs, such as slow load times, broken pages, server errors, etc.
  10. True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.
  11. True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.
  12. True or False: Every single website should implement breadcrumbs.
  13. True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.
  14. True or False: Google crawls the web by sending Googlebots to known sites, and then follows links from those pages to additional sites.
  15. True or False: How a site ranks on desktop is exactly the same as how it ranks on a mobile device.
  16. True or False: Hummingbird tries to understand real-world entities and their relationship with one another.
  17. True or False: If your page ranks in the first position, you always show up at the top of the SERP.
  18. True or false: If you’ve encountered a manual penalty from Google, the best option is to disavow all of your backlinks and start over from scratch.
  19. True or False: Implementing a question in the title tag is an ineffective strategy for increasing CTR.
  20. True or False: Increasing Domain Authority from 55-60 is as easy as increasing Domain Authority from 15-20.
  21. True or False: Interviewing current customers is a good way to build personas.
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  24. If the page title is longer than 60 characters, it may ________.
  25. If the Search Visibility of Top of Funnel keywords decreases, what does that mean?
  26. If you bury important pages deep in your site structure, you _________.
  27. If you can answer your customer’s question, “What are some tricks to increase website traffic?”, you are capturing them at the ________ of the Sales Funnel.
  28. If you notice that hundreds of pages are suddenly 404’s, what should you do?
  29. If you notice that hundreds – or thousands – of pages are affected by one issue, what should you do?
  30. Image alt attributes should _________.
  31. In the CSV of inbound links to top ranking URLs, which metric indicates a site’s backlink power?
  32. Is the robots meta tag a replacement for the robots.txt file?
  33. Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
  34. Multi-practitioner businesses can be challenging because:
  35. Navigational search intent is characterized by what feature?
  36. Once you identify JavaScript that exists on your site, you should then _________.
  37. On which of the following websites is the blog on a subdomain?
  38. Scenario: A website with a Domain Authority of 26 is ranking on the 2nd page of Google for a keyword with a low Difficulty score. What can you conclude?
  39. Site structure should support _________.
  40. The first files a crawler reads on your site are:
  41. The first step to finding keyword relevant link opportunities is ______.
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  46. There is data markup for __________.
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  48. True or false: As of 2016, Google generally devalues spam links rather than demoting sites with spam in their backlink profiles.
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  50. True or False: Currently, there are about 200 million active websites.

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