True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.

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–True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.–

–True–

–False–

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  1. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  2. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  3. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  4. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  5. True or false? Follower count is often considered to be a vanity metric.
  6. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  7. Before you post anything on social media, you should have a clear understanding of your _______.
  8. Fill in the blank: _____ ads are designed to collect information like name and email address.
  9. Fill in the blank: A lookalike audience is made up of people who ______________.
  10. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  11. How are voice and tone related?
  12. If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  13. Inbound is all about being ________-centric, not competitor-centric.
  14. In social media content, “tone” refers to:
  15. Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
  16. Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan?
  17. “Real-time marketing” refers to:
  18. Social media listening can help ______.
  19. The following are all ways that social media monitoring can benefit your business, except:
  20. The most important thing to keep in mind when measuring social ROI is:
  21. The number of leads you generate that actually become paying customers is known as your ________.
  22. To be a part of the social conversation, you don’t necessarily have to be the subject of it.
  23. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  24. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  25. True or false? A job story describes your buyer persona’s demographic information and employment information.
  26. True or false? All assets should be built before creating a campaign.
  27. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  28. True or false? Buyer personas are primarily used for developing marketing campaigns.
  29. True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
  30. True or false? Competitor benchmarking is one leading indicator of revenue success.
  31. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  32. True or false? Correlation does not equal causation.
  33. True or false? Delight is only about the customer experience your service delivers.
  34. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  35. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  36. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  37. True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).
  38. True or false? Every business exists primarily to create profits.
  39. True or False? Every page must be created using its own unique template.
  40. True or False? Every page published in the CMS is created using a template.
  41. True or false? Forms are dead.
  42. True or false? Having a lead qualification framework helps you structure your communication with your prospects.
  43. True or false? Having reliable sales data is required to create an effective coaching program.
  44. True or false? High exit rates are indicative of a poorly performing page.
  45. True or false? HubSpot invented the flywheel.
  46. True or false? Ideal customer profiles are only relevant to B2B companies.
  47. True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  48. True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.
  49. True or false? If you’ve identified multiple personas in your customer base, you should put all of them in your hero statement.
  50. True or false? Including a video at the top of a website page increases bounce rate.

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