True or false: It does not matter to the search engines whether you earn your links all at once or steadily over a longer period.

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–True or false: It does not matter to the search engines whether you earn your links all at once or steadily over a longer period.–

–True–

–False–

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  1. True or False: A 404 error page cannot help convert customers.
  2. True or False: A business listing must be verified to show up in a SERP.
  3. True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.
  4. True or False: Ads are not allowed to be displayed in Map results.
  5. True or False: All businesses can benefit from a Local SEO strategy.
  6. True or False: An agency should never demonstrate that they struggled to resolve a client’s issue in a case study.
  7. True or False: An increase in social media shares will directly contribute to an increase in Domain Authority.
  8. True or False: Crawler Warnings are ALWAYS issues that need to be removed.
  9. True or False: Crawl Rate Limit is affected by how well your website performs, such as slow load times, broken pages, server errors, etc.
  10. True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.
  11. True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.
  12. True or False: Every single website should implement breadcrumbs.
  13. True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.
  14. True or False: Google crawls the web by sending Googlebots to known sites, and then follows links from those pages to additional sites.
  15. True or False: How a site ranks on desktop is exactly the same as how it ranks on a mobile device.
  16. True or False: Hummingbird tries to understand real-world entities and their relationship with one another.
  17. True or False: If your page ranks in the first position, you always show up at the top of the SERP.
  18. True or false: If you’ve encountered a manual penalty from Google, the best option is to disavow all of your backlinks and start over from scratch.
  19. True or False: Implementing a question in the title tag is an ineffective strategy for increasing CTR.
  20. True or False: Increasing Domain Authority from 55-60 is as easy as increasing Domain Authority from 15-20.
  21. True or False: Interviewing current customers is a good way to build personas.
  22. True or false: In your initial contact with a prospect at the top of the Sales Funnel, you should attempt to sell link building services.
  23. How can you improve LCV?
  24. How does the Featured Snippet appear?
  25. If you bury important pages deep in your site structure, you _________.
  26. If you can answer your customer’s question, “What are some tricks to increase website traffic?”, you are capturing them at the ________ of the Sales Funnel.
  27. If you find a niche to target, you’ll open the door to _________ prospecting.
  28. If you notice that hundreds – or thousands – of pages are affected by one issue, what should you do?
  29. If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?
  30. In a case study, an effective “Happy Ending” should _________.
  31. In Google Search Console, you can view how many pages have been submitted, vs. how many have been indexed, which is the ______.
  32. Is the robots meta tag a replacement for the robots.txt file?
  33. Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?
  34. Multi-practitioner businesses can be challenging because:
  35. Once you identify JavaScript that exists on your site, you should then _________.
  36. Scenario: An orthodontic office recently posted a link to an article on BBC.com about the importance of proper Invisalign care. What can you take from this?
  37. Scenario: A website with a Domain Authority of 26 is ranking on the 2nd page of Google for a keyword with a low Difficulty score. What can you conclude?
  38. Schema markup can give more meaning on the Search Engine Results Page, which can lead to an increase in _______.
  39. Search marketing helps businesses capture users at all stages of the conversion funnel by matching keyword and content strategy to ______ ______.
  40. Single-digit Domain Authority sites _________.
  41. The first step to finding keyword relevant link opportunities is ______.
  42. The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”
  43. The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
  44. The graphic below illustrates the self-reinforcing nature of SEO success. Which of the following terms is missing from the cycle?
  45. The most effective way to earn buy-in from the client is through
  46. These results are filtered by a label. What is the name of the label? (Moz SEO Client Pitch)
  47. To identify duplicates for your business listing, what free tool should you use?
  48. True or false: As of 2016, Google generally devalues spam links rather than demoting sites with spam in their backlink profiles.
  49. True or False: Buyer personas do NOT segment out the “bad apples” from the rest of your contacts.
  50. True or false: Every project stakeholder on the client side should be present at both kickoff meetings.

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