True or false? Marketing and sales should have separate revenue goals.

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–True or false? Marketing and sales should have separate revenue goals.–

–True–

–False–

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  1. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  2. True or false? Ideal customer profiles are only relevant to B2B companies.
  3. True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  4. True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
  5. True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.
  6. True or false? If you’ve identified multiple personas in your customer base, you should put all of them in your hero statement.
  7. True or false? In most companies, marketing creates more content than any other department.
  8. Evaluate this SLA: Marketing will generate 50 leads each month.
  9. Fill in the blank: A hero statement combines a persona with _____.
  10. Fill in the blank: _____ is the glue that holds sales and marketing teams together.
  11. Fill in the blank: Once you have a vision, you need to convert it into a _____ goal.
  12. Fill in the blanks: You need to figure out your _____ before you can implement a _____.
  13. How bold should your goals be?
  14. If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?
  15. If you discover a group of people you can’t be a hero to, what should you do?
  16. If your service-level agreement provides your sales team with more leads than they can handle, what’s the FIRST thing you should do?
  17. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  18. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  19. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  20. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  21. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  22. True or false? A job story describes your buyer persona’s demographic information and employment information.
  23. True or false? All assets should be built before creating a campaign.
  24. True or false? Correlation does not equal causation.
  25. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  26. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  27. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  28. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  29. True or false? Email marketing is about having a conversation with the person you’re sending to.
  30. True or False? Every page must be created using its own unique template.
  31. True or False? Every page published in the CMS is created using a template.
  32. True or false? Forms are dead.
  33. True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO).
  34. True or false? High exit rates are indicative of a poorly performing page.
  35. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  36. True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.
  37. True or false? If you take the time to do a comprehensive content audit, there’s no need to perform an event-based audit.
  38. True or false? Including a video at the top of a website page increases bounce rate.
  39. True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.
  40. True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
  41. True or False? It is a best practice to use smart content in your blog posts.
  42. True or false? It is NOT important to integrate your tools and pull all user data together into one place.
  43. True or false? It is not possible to publish an email without a link to at least one email subscription template.
  44. True or false? It is possible for non-SaaS companies to track renewal rate.
  45. True or false? It’s a good idea to write your knowledge base titles as questions
  46. True or false? It’s important to ask the exact same questions to every candidate in every interview.
  47. True or false? It’s important to cover a variety of topics in each training.
  48. True or false? It’s not wise to include social media links in your advertising.
  49. True or false? It’s possible to pay some influencers with a gift card.
  50. True or false? Local SEO only works when people mention a specific city in their search query.

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