True or False: Minimum LCV = (monthly amount) x (number of months the customer uses your service)

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–True or False: Minimum LCV = (monthly amount) x (number of months the customer uses your service)–

–True–

–False–

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  3. True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.
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  10. True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.
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  12. True or False: Every single website should implement breadcrumbs.
  13. True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.
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  15. True or False: How a site ranks on desktop is exactly the same as how it ranks on a mobile device.
  16. True or False: Hummingbird tries to understand real-world entities and their relationship with one another.
  17. True or False: If your page ranks in the first position, you always show up at the top of the SERP.
  18. True or false: If you’ve encountered a manual penalty from Google, the best option is to disavow all of your backlinks and start over from scratch.
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  20. True or False: Increasing Domain Authority from 55-60 is as easy as increasing Domain Authority from 15-20.
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  24. True or False: JavaScript may affect your content’s ability to get indexed.
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  31. If you find a niche to target, you’ll open the door to _________ prospecting.
  32. If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?
  33. In a case study, an effective “Happy Ending” should _________.
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