True or False: Multiple location and service area business listings should always point to the homepage of the website.

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–True or False: Multiple location and service area business listings should always point to the homepage of the website.–

–True–

–False–

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  1. True or False: A 404 error page cannot help convert customers.
  2. True or False: A business listing must be verified to show up in a SERP.
  3. True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.
  4. True or False: Ads are not allowed to be displayed in Map results.
  5. True or False: All businesses can benefit from a Local SEO strategy.
  6. True or False: An agency should never demonstrate that they struggled to resolve a client’s issue in a case study.
  7. True or False: An increase in social media shares will directly contribute to an increase in Domain Authority.
  8. True or False: Crawler Warnings are ALWAYS issues that need to be removed.
  9. True or False: Crawl Rate Limit is affected by how well your website performs, such as slow load times, broken pages, server errors, etc.
  10. True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.
  11. True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.
  12. True or False: Every single website should implement breadcrumbs.
  13. True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.
  14. True or False: Google crawls the web by sending Googlebots to known sites, and then follows links from those pages to additional sites.
  15. True or False: How a site ranks on desktop is exactly the same as how it ranks on a mobile device.
  16. True or False: Hummingbird tries to understand real-world entities and their relationship with one another.
  17. True or False: If your page ranks in the first position, you always show up at the top of the SERP.
  18. True or false: If you’ve encountered a manual penalty from Google, the best option is to disavow all of your backlinks and start over from scratch.
  19. True or False: Implementing a question in the title tag is an ineffective strategy for increasing CTR.
  20. True or False: Increasing Domain Authority from 55-60 is as easy as increasing Domain Authority from 15-20.
  21. True or False: Interviewing current customers is a good way to build personas.
  22. True or false: In your initial contact with a prospect at the top of the Sales Funnel, you should attempt to sell link building services.
  23. True or false: It does not matter to the search engines whether you earn your links all at once or steadily over a longer period.
  24. True or False: JavaScript may affect your content’s ability to get indexed.
  25. True or false: Link equity is not a factor in Google’s ranking algorithm and has no effect on the order of search results.
  26. True or False: Local search optimization is completely separate from more Classic SEO practices.
  27. True or False: Meta descriptions should consider the sales funnel phase of the audience.
  28. True or False: Minimum LCV = (monthly amount) x (number of months the customer uses your service)
  29. How does the Featured Snippet appear?
  30. If you bury important pages deep in your site structure, you _________.
  31. If you can answer your customer’s question, “What are some tricks to increase website traffic?”, you are capturing them at the ________ of the Sales Funnel.
  32. If you notice that hundreds of pages are suddenly 404’s, what should you do?
  33. If you notice that hundreds – or thousands – of pages are affected by one issue, what should you do?
  34. If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?
  35. In the CSV of inbound links to top ranking URLs, which metric indicates a site’s backlink power?
  36. Is the robots meta tag a replacement for the robots.txt file?
  37. Multi-practitioner businesses can be challenging because:
  38. Navigational search intent is characterized by what feature?
  39. Once you identify JavaScript that exists on your site, you should then _________.
  40. Scenario: A website with a Domain Authority of 26 is ranking on the 2nd page of Google for a keyword with a low Difficulty score. What can you conclude?
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  49. True or false: As of 2016, Google generally devalues spam links rather than demoting sites with spam in their backlink profiles.
  50. True or False: Buyer personas do NOT segment out the “bad apples” from the rest of your contacts.

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