True or false? Objectives typically have a designated time period, while key results can be long lived.

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–True or false? Objectives typically have a designated time period, while key results can be long lived.–

–True–

–False–

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  1. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  2. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  3. True or false? Delight is only about the customer experience your service delivers.
  4. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  5. True or false? Every business exists primarily to create profits.
  6. True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
  7. True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
  8. True or false? Most buyers start researching potential solutions before they meet with a salesperson.
  9. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy
  10. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  11. Fill in the blank: The inbound methodology is a ____________.
  12. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  13. Fill in the blank: Your __________ is your strongest acquisition lever.
  14. How can thinking of your business as a flywheel foster cross-team collaboration?
  15. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  16. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  17. True or False? Adding someone’s name to a page is effective personalization.
  18. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  19. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  20. True or false? Correlation does not equal causation.
  21. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  22. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  23. True or false? Email marketing is about having a conversation with the person you’re sending to.
  24. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  25. True or False? Every page must be created using its own unique template.
  26. True or False? Every page published in the CMS is created using a template.
  27. True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
  28. True or false? Follower count is often considered to be a vanity metric.
  29. True or false? Forms are dead.
  30. True or false? Having a lead qualification framework helps you structure your communication with your prospects.
  31. True or false? Having reliable sales data is required to create an effective coaching program.
  32. True or false? High exit rates are indicative of a poorly performing page.
  33. True or false? HubSpot invented the flywheel.
  34. True or false? Ideal customer profiles are only relevant to B2B companies.
  35. True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.
  36. True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  37. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  38. True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
  39. True or false? If you take the time to do a comprehensive content audit, there’s no need to perform an event-based audit.
  40. True or false? If you’ve identified multiple personas in your customer base, you should put all of them in your hero statement.
  41. True or false? Including a video at the top of a website page increases bounce rate.
  42. True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
  43. True or False? It is a best practice to use smart content in your blog posts.
  44. True or false? It is possible for non-SaaS companies to track renewal rate.
  45. True or false? It’s a good idea to write your knowledge base titles as questions
  46. True or false? It’s important to ask the exact same questions to every candidate in every interview.
  47. True or false? It’s possible to pay some influencers with a gift card.
  48. True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
  49. True or false? Local SEO only works when people mention a specific city in their search query.
  50. True or false? Most people prefer using self-service compared to phone support.

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