True or false? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return.

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–True or false? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return.–

–True–

–False–

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  2. Which of these metrics is especially important to clients who are running a branding campaign?
  3. To optimize a client’s campaign to get the most out of her mobile advertising, you can:
  4. The format of a Shopping Ad is different from that of a standard text ad in that it includes:
  5. To recognize users across different devices, what feature must you enable?
  6. What report shows which types of mobile devices visited a website?
  7. What report provides data on how specific sections of a website performed?
  8. Your client sells gardening supplies online. You suggest she use sitelinks because they can:
  9. What happens when a campaign consistently meets its average daily budget?
  10. Which is a best practice for writing an effective text ad?
  11. Higher Quality Scores typically result in:
  12. Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
  13. Which are the first steps you should consider when constructing an online business strategy?
  14. Google Search Console “Crawl” reports let you monitor?
  15. Which of the following is a key strategy for distributing your video content?
  16. What type of Custom Report shows a static sortable table with rows of data?
  17. For autotagging, what parameter does Google Ads include in the destination URL?
  18. View filters are applied in what order?
  19. When planning a campaign, the first thing an advertiser thinks about should be:
  20. Select the one way NOT to track app conversions.
  21. iOS app conversion tracking cannot be set up using:
  22. Showing your ads on top of the mobile page in search results is beneficial because:
  23. What is the most important thing to consider when optimising a search engine marketing campaign?
  24. If a product doesn’t have an image available, you should:
  25. Which of the following is a way for an advertiser to monetize their app?
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  39. What does digital media offer that TV advertising does not?
  40. Where does the domain name of a website primarily sit?
  41. In which TrueView format(s) can an advertiser use a companion banner?
  42. All of the following are examples of a SMART goal EXCEPT:
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