True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.

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–True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.–

–True–

–False–

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  2. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  3. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  4. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
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  8. True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.
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  11. True or false? It’s possible to pay some influencers with a gift card.
  12. True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
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  14. Conversion optimization is __________.
  15. Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.
  16. Fill in the blank: Contact management is a __________.
  17. Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
  18. Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan?
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  20. “Real-time marketing” refers to:
  21. Social media listening can help ______.
  22. The most important thing to keep in mind when measuring social ROI is:
  23. The number of leads you generate that actually become paying customers is known as your ________.
  24. The _________ stage focuses on creating message maps and listening protocols on social media.
  25. True or false? 42% of B2B marketers believe they’ve proved that social media has an impact on their business.
  26. True or False? Adding someone’s name to a page is effective personalization.
  27. True or false? All assets should be built before creating a campaign.
  28. True or false? Buyer personas are primarily used for developing marketing campaigns.
  29. True or false? Companies delivering customer service see an annual financial gain of 7.5%.
  30. True or false? Competitor benchmarking is one leading indicator of revenue success.
  31. True or false? Delight is only about the customer experience your service delivers.
  32. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  33. True or false? Email marketing is about having a conversation with the person you’re sending to.
  34. True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).
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  38. True or false? HubSpot invented the flywheel.
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