True or False: Only brick & mortar businesses are eligible for Local SEO.

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–True or False: Only brick & mortar businesses are eligible for Local SEO.–

–True–

–False–

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  1. True or False: A 404 error page cannot help convert customers.
  2. True or False: A business listing must be verified to show up in a SERP.
  3. True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.
  4. True or False: Ads are not allowed to be displayed in Map results.
  5. True or False: All businesses can benefit from a Local SEO strategy.
  6. True or False: An agency should never demonstrate that they struggled to resolve a client’s issue in a case study.
  7. True or False: An increase in social media shares will directly contribute to an increase in Domain Authority.
  8. True or False: Crawler Warnings are ALWAYS issues that need to be removed.
  9. True or False: Crawl Rate Limit is affected by how well your website performs, such as slow load times, broken pages, server errors, etc.
  10. True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.
  11. True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.
  12. True or False: Every single website should implement breadcrumbs.
  13. True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.
  14. True or False: Google crawls the web by sending Googlebots to known sites, and then follows links from those pages to additional sites.
  15. True or False: How a site ranks on desktop is exactly the same as how it ranks on a mobile device.
  16. True or False: Hummingbird tries to understand real-world entities and their relationship with one another.
  17. True or False: If your page ranks in the first position, you always show up at the top of the SERP.
  18. True or false: If you’ve encountered a manual penalty from Google, the best option is to disavow all of your backlinks and start over from scratch.
  19. True or False: Implementing a question in the title tag is an ineffective strategy for increasing CTR.
  20. True or False: Increasing Domain Authority from 55-60 is as easy as increasing Domain Authority from 15-20.
  21. True or False: Interviewing current customers is a good way to build personas.
  22. True or false: In your initial contact with a prospect at the top of the Sales Funnel, you should attempt to sell link building services.
  23. True or false: It does not matter to the search engines whether you earn your links all at once or steadily over a longer period.
  24. True or False: JavaScript may affect your content’s ability to get indexed.
  25. True or false: Link equity is not a factor in Google’s ranking algorithm and has no effect on the order of search results.
  26. True or False: Local search optimization is completely separate from more Classic SEO practices.
  27. True or False: Meta descriptions should consider the sales funnel phase of the audience.
  28. True or False: Minimum LCV = (monthly amount) x (number of months the customer uses your service)
  29. True or False: Multiple location and service area business listings should always point to the homepage of the website.
  30. True or false: No-follow links have no SEO value because they do not pass link equity.
  31. True or false: No-follow links pass link equity.
  32. True or False: Offering free advice via blog posts on link building is counterproductive.
  33. True or False: Omitting contact details from your social media accounts is an effective way to drive traffic to your website.
  34. How can you improve LCV?
  35. If the page title is longer than 60 characters, it may ________.
  36. If you find a niche to target, you’ll open the door to _________ prospecting.
  37. In a case study, an effective “Happy Ending” should _________.
  38. In Google Search Console, you can view how many pages have been submitted, vs. how many have been indexed, which is the ______.
  39. In terms of resolving technical issues, which page should you start with?
  40. In this campaign, the Search Visibility for _______ keywords is 20.65%.
  41. Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
  42. Let’s say 12% of customers who download your “Free Guide to Installing Shower Filters” purchase a water filter for $69. What would you label as a conversion in Google Analytics?
  43. List two methods of familiarizing yourself with a client industry of which you have little to no prior knowledge.
  44. Scenario: An orthodontic office recently posted a link to an article on BBC.com about the importance of proper Invisalign care. What can you take from this?
  45. Search marketing helps businesses capture users at all stages of the conversion funnel by matching keyword and content strategy to ______ ______.
  46. Single-digit Domain Authority sites _________.
  47. The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”
  48. The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
  49. The most effective way to earn buy-in from the client is through
  50. True or false: Every project stakeholder on the client side should be present at both kickoff meetings.

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