–True or false? People want to talk to people, not brands.–
–True–
–False–
Related posts:
- True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
- True or false? A crisis plan focuses on what to do when a crisis happens on social media.
- True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
- True or false? Engaging with a customer one-to-one can help a business amplify their reach.
- True or false? Follower count is often considered to be a vanity metric.
- True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
- True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.
- True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
- True or false? It’s possible to pay some influencers with a gift card.
- True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.
- Before you post anything on social media, you should have a clear understanding of your _______.
- Fill in the blank: _____ ads are designed to collect information like name and email address.
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- How are voice and tone related?
- Inbound is all about being ________-centric, not competitor-centric.
- In social media content, “tone” refers to:
- Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
- “Real-time marketing” refers to:
- Social media listening can help ______.
- The number of leads you generate that actually become paying customers is known as your ________.
- To be a part of the social conversation, you don’t necessarily have to be the subject of it.
- True or false? 42% of B2B marketers believe they’ve proved that social media has an impact on their business.
- True or False? Adding someone’s name to a page is effective personalization.
- True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
- True or false? Buyer personas are primarily used for developing marketing campaigns.
- True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
- True or false? Companies delivering customer service see an annual financial gain of 7.5%.
- True or false? Competitor benchmarking is one leading indicator of revenue success.
- True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
- True or false? Correlation does not equal causation.
- True or false? Delight is only about the customer experience your service delivers.
- True or false? During coaching sessions, the salesperson needs to identify their own path forward.
- True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
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- True or false? Every business exists primarily to create profits.
- True or False? Every page must be created using its own unique template.
- True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
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- True or false? Having reliable sales data is required to create an effective coaching program.
- True or false? HubSpot invented the flywheel.
- True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.
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- True or false? Most people prefer using self-service compared to phone support.