True or false? Recruiters aren’t going to be interested in your social media efforts, so there’s no need to track metrics related to hiring in social media.

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–True or false? Recruiters aren’t going to be interested in your social media efforts, so there’s no need to track metrics related to hiring in social media.–

–True–

–False–

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  1. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  2. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  3. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  4. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  5. True or false? Follower count is often considered to be a vanity metric.
  6. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  7. True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.
  8. True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
  9. True or false? It’s possible to pay some influencers with a gift card.
  10. True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.
  11. True or false? People want to talk to people, not brands.
  12. Before you post anything on social media, you should have a clear understanding of your _______.
  13. Fill in the blank: A lookalike audience is made up of people who ______________.
  14. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  15. Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan?
  16. “Real-time marketing” refers to:
  17. Social media listening can help ______.
  18. The most important thing to keep in mind when measuring social ROI is:
  19. The number of leads you generate that actually become paying customers is known as your ________.
  20. The _________ stage focuses on creating message maps and listening protocols on social media.
  21. True or false? 42% of B2B marketers believe they’ve proved that social media has an impact on their business.
  22. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  23. True or False? Adding someone’s name to a page is effective personalization.
  24. True or false? All assets should be built before creating a campaign.
  25. True or false? Buyer personas are primarily used for developing marketing campaigns.
  26. True or false? Companies delivering customer service see an annual financial gain of 7.5%.
  27. True or false? Competitor benchmarking is one leading indicator of revenue success.
  28. True or false? Delight is only about the customer experience your service delivers.
  29. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  30. True or false? Email marketing is about having a conversation with the person you’re sending to.
  31. True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).
  32. True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
  33. True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO).
  34. True or false? Having a lead qualification framework helps you structure your communication with your prospects.
  35. True or false? HubSpot invented the flywheel.
  36. True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.
  37. True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  38. True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.
  39. True or false? If your marketing team is producing a lot of content, a large percentage of it is naturally going to be valuable to the sales team.
  40. True or false? If you take the time to do a comprehensive content audit, there’s no need to perform an event-based audit.
  41. True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
  42. True or false? In most companies, marketing creates more content than any other department.
  43. True or false? It is not possible to publish an email without a link to at least one email subscription template.
  44. True or false? It is possible for non-SaaS companies to track renewal rate.
  45. True or false? It’s not wise to include social media links in your advertising.
  46. True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
  47. True or false? Marketing automation is only used for nurturing leads.
  48. True or false? Objectives typically have a designated time period, while key results can be long lived.
  49. True or False? Ongoing reporting and continuous optimization are the keys to building a truly successful website.
  50. True or false? Prospects who follow a company’s social channels are more likely to convert into customers.

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