True or false? Responding to your audience directly can negatively impact your reputation.

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–True or false? Responding to your audience directly can negatively impact your reputation.–

–True–

–False–

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  1. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  2. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  3. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  4. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  5. True or false? Follower count is often considered to be a vanity metric.
  6. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  7. True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.
  8. True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
  9. True or false? It’s possible to pay some influencers with a gift card.
  10. True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.
  11. True or false? People want to talk to people, not brands.
  12. True or false? Recruiters aren’t going to be interested in your social media efforts, so there’s no need to track metrics related to hiring in social media.
  13. Fill in the blank: _____ ads are designed to collect information like name and email address.
  14. How are voice and tone related?
  15. If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  16. Inbound is all about being ________-centric, not competitor-centric.
  17. In social media content, “tone” refers to:
  18. Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
  19. The following are all ways that social media monitoring can benefit your business, except:
  20. To be a part of the social conversation, you don’t necessarily have to be the subject of it.
  21. True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  22. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  23. True or false? A job story describes your buyer persona’s demographic information and employment information.
  24. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  25. True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
  26. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  27. True or false? Correlation does not equal causation.
  28. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  29. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  30. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  31. True or false? Every business exists primarily to create profits.
  32. True or False? Every page must be created using its own unique template.
  33. True or False? Every page published in the CMS is created using a template.
  34. True or false? Forms are dead.
  35. True or false? Having reliable sales data is required to create an effective coaching program.
  36. True or false? High exit rates are indicative of a poorly performing page.
  37. True or false? Ideal customer profiles are only relevant to B2B companies.
  38. True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.
  39. True or false? If you’ve identified multiple personas in your customer base, you should put all of them in your hero statement.
  40. True or false? Including a video at the top of a website page increases bounce rate.
  41. True or False? It is a best practice to use smart content in your blog posts.
  42. True or false? It is NOT important to integrate your tools and pull all user data together into one place.
  43. True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
  44. True or false? It’s a good idea to write your knowledge base titles as questions
  45. True or false? It’s important to ask the exact same questions to every candidate in every interview.
  46. True or false? It’s important to cover a variety of topics in each training.
  47. True or false? Local SEO only works when people mention a specific city in their search query.
  48. True or false? Most people prefer using self-service compared to phone support.
  49. True or False? Once you remove a section, row, column, or module from your page you cannot undo it.
  50. True or false? Personas can change over time.

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