True or False: Responsive design relies on predefined screen sizes.

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–True or False: Responsive design relies on predefined screen sizes.–

–True–

–False–

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  1. Fill in the blank: Inbound is knowledge _________.
  2. Fill in the blank: _______________ is a friendly, harmonious relationship; a relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy
  3. Fill in the blank: ____________ is the process of listening to customer feedback about their experience using a product or service, sharing results within the organization, and interpreting feedback to improve customer experience and retention.
  4. Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.
  5. Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
  6. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  7. Fill in the blank: The inbound methodology is a ____________.
  8. Fill in the blank: When creating a content offer, use _________ to determine the best content offer format.
  9. Fill in the blank: Your __________ is your strongest acquisition lever.
  10. Fill in the blank: You standardize for ______________.
  11. How can thinking of your business as a flywheel foster cross-team collaboration?
  12. Imagine you surveyed 100 training attendees. If 10% were detractors, 30% were passives, and 60% were promoters, what would your NPS be?
  13. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  14. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  15. True or false? Delight is only about the customer experience your service delivers.
  16. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  17. True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).
  18. True or false? Every business exists primarily to create profits.
  19. True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
  20. True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
  21. True or false? Most buyers start researching potential solutions before they meet with a salesperson.
  22. True or false? Objectives typically have a designated time period, while key results can be long lived.
  23. Before you post anything on social media, you should have a clear understanding of your _______.
  24. Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  25. Choose all that apply. Which of these characteristics can you use in smart content?
  26. Conversion optimization is __________.
  27. Evaluate this hero statement: Super Veggie Juice Co. is a hero to people who want to eat healthy but don’t have the time to cook and eat vegetables.
  28. Fill in the blank: A content creation framework should be __________.
  29. Fill in the blank: A lookalike audience is made up of people who ______________.
  30. Fill in the blank. Backlinks are links ________.
  31. Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.
  32. Fill in the blank: If a prospect says, “I’m hoping to get this figured out before the end of the quarter,” that’s an example of a __________.
  33. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  34. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  35. Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
  36. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  37. Fill in the blank: The purpose of the transform phase is to transform ______.
  38. Fill in the blank: With ticket ________, you are able to edit ticket properties according to which team owns the ticket.
  39. How can you find all of the contacts who don’t have a value in a particular property?
  40. How do effective goals differ from efficient goals?
  41. How is your product’s “job to be done” tied to your customer’s personal identity?
  42. How many customers do you need to interview to create an accurate buyer persona?
  43. How often should a customer effort score survey be used?
  44. If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
  45. Imagine you just joined a marketing team and are responsible for launching a new website to drive lead generation. You find out that your team doesn’t have access to the current website and there has never been any analytics software installed. Which research category would be the best place to start developing an understanding of why users visit the website?
  46. In an A/B test, what are you testing?
  47. In HubSpot CRM, what’s the relationship between contacts and companies?
  48. “Real-time marketing” refers to:
  49. Social media listening can help ______.
  50. The internet has given buyers much more power to voice their opinions about the companies they buy from. As a salesperson, how can you use this change to your advantage?

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