True or False: Sites that appear in the range of roughly organic ranking 11-30 may be ideal clients.

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–True or False: Sites that appear in the range of roughly organic ranking 11-30 may be ideal clients.–

–True–

–False–

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  2. True or False: A business listing must be verified to show up in a SERP.
  3. True or False: A Buyer Persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.
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  10. True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.
  11. True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.
  12. True or False: Every single website should implement breadcrumbs.
  13. True or False: For a page to be delivered in a SERP, it must first be indexed by the search engine.
  14. True or False: Google crawls the web by sending Googlebots to known sites, and then follows links from those pages to additional sites.
  15. True or False: How a site ranks on desktop is exactly the same as how it ranks on a mobile device.
  16. True or False: Hummingbird tries to understand real-world entities and their relationship with one another.
  17. True or False: If your page ranks in the first position, you always show up at the top of the SERP.
  18. True or false: If you’ve encountered a manual penalty from Google, the best option is to disavow all of your backlinks and start over from scratch.
  19. True or False: Implementing a question in the title tag is an ineffective strategy for increasing CTR.
  20. True or False: Increasing Domain Authority from 55-60 is as easy as increasing Domain Authority from 15-20.
  21. True or False: Interviewing current customers is a good way to build personas.
  22. True or false: In your initial contact with a prospect at the top of the Sales Funnel, you should attempt to sell link building services.
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  24. True or False: JavaScript may affect your content’s ability to get indexed.
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  26. True or False: Local search optimization is completely separate from more Classic SEO practices.
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  29. True or False: Multiple location and service area business listings should always point to the homepage of the website.
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  31. True or false: No-follow links pass link equity.
  32. True or False: Offering free advice via blog posts on link building is counterproductive.
  33. True or False: Omitting contact details from your social media accounts is an effective way to drive traffic to your website.
  34. True or False: Only brick & mortar businesses are eligible for Local SEO.
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  37. True or False: Ranking highly guarantees a high click-through rate.
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