True or false? Social content is only used during the attract and delight stages of the inbound methodology.

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–True or false? Social content is only used during the attract and delight stages of the inbound methodology.–

–True–

–False–

Related posts:

  1. True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
  2. True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.
  3. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  4. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  5. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  6. True or false? Delight is only about the customer experience your service delivers.
  7. True or false? Each prospect who comes to your website for the first time is always in the Awareness stage of the buyer’s journey.
  8. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  9. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  10. True or false? Every business exists primarily to create profits.
  11. True or false? Follower count is often considered to be a vanity metric.
  12. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  13. True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
  14. True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.
  15. True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
  16. True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
  17. True or false? It’s not wise to include social media links in your advertising.
  18. True or false? It’s possible to pay some influencers with a gift card.
  19. True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
  20. True or false? Most buyers start researching potential solutions before they meet with a salesperson.
  21. True or false? Objectives typically have a designated time period, while key results can be long lived.
  22. True or false? People want to talk to people, not brands.
  23. True or false? Prospects who follow a company’s social channels are more likely to convert into customers.
  24. True or false? Recruiters aren’t going to be interested in your social media efforts, so there’s no need to track metrics related to hiring in social media.
  25. True or false? Responding to your audience directly can negatively impact your reputation.
  26. Fill in the blank: Contact management is a __________.
  27. Fill in the blank: Inbound is knowledge _________.
  28. Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
  29. Fill in the blank: _________ of customers will never do business with a company again after one negative experience.
  30. Fill in the blanks: You ________ have to provide the _________ right response, before delivering the __________ correct information.
  31. If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  32. Let’s say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What’s the BEST way for you to use this knowledge to inform your future social content plan?
  33. On average, how many touches or content interactions does it take to generate a sales qualified lead?
  34. The most important thing to keep in mind when measuring social ROI is:
  35. True or false? A job story describes your buyer persona’s demographic information and employment information.
  36. True or false? All assets should be built before creating a campaign.
  37. True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
  38. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  39. True or false? Growth-Driven Design is simply another name for conversion rate optimization (CRO).
  40. True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.
  41. True or false? If your product can be used to do more than one job, content that talks about all of those jobs will be relevant to your customers.
  42. True or false? In most companies, marketing creates more content than any other department.
  43. True or false? It is NOT important to integrate your tools and pull all user data together into one place.
  44. True or false? It is not possible to publish an email without a link to at least one email subscription template.
  45. True or false? It’s important to cover a variety of topics in each training.
  46. True or false? Marketing and sales should have separate revenue goals.
  47. True or false? Marketing automation is only used for nurturing leads.
  48. True or false? Pillar pages make landing pages obsolete.
  49. True or False: Responsive design relies on predefined screen sizes.
  50. True or false? Sales outreach is a good place to experiment with video.

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