True or false? Social selling is not an inbound way to conduct business.

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–True or false? Social selling is not an inbound way to conduct business.–

–True–

–False–

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  1. True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
  2. True or false? A crisis plan focuses on what to do when a crisis happens on social media.
  3. True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
  4. True or false? Engaging with a customer one-to-one can help a business amplify their reach.
  5. True or false? Follower count is often considered to be a vanity metric.
  6. True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
  7. True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.
  8. True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
  9. True or false? It’s possible to pay some influencers with a gift card.
  10. True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.
  11. True or false? People want to talk to people, not brands.
  12. True or false? Recruiters aren’t going to be interested in your social media efforts, so there’s no need to track metrics related to hiring in social media.
  13. True or false? Responding to your audience directly can negatively impact your reputation.
  14. True or false? Social content is only used during the attract and delight stages of the inbound methodology.
  15. Before you post anything on social media, you should have a clear understanding of your _______.
  16. Fill in the blank: _____ ads are designed to collect information like name and email address.
  17. Fill in the blank: A lookalike audience is made up of people who ______________.
  18. Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.
  19. How are voice and tone related?
  20. Inbound is all about being ________-centric, not competitor-centric.
  21. In social media content, “tone” refers to:
  22. Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.
  23. “Real-time marketing” refers to:
  24. Social media listening can help ______.
  25. The number of leads you generate that actually become paying customers is known as your ________.
  26. To be a part of the social conversation, you don’t necessarily have to be the subject of it.
  27. True or false? 42% of B2B marketers believe they’ve proved that social media has an impact on their business.
  28. True or False? Adding someone’s name to a page is effective personalization.
  29. True or false? An inbound sales strategy aims to connect with buyers when they’re in the decision stage of the buyer’s journey.
  30. True or false? Buyer personas are primarily used for developing marketing campaigns.
  31. True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
  32. True or false? Companies delivering customer service see an annual financial gain of 7.5%.
  33. True or false? Competitor benchmarking is one leading indicator of revenue success.
  34. True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
  35. True or false? Delight is only about the customer experience your service delivers.
  36. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  37. True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).
  38. True or false? Every business exists primarily to create profits.
  39. True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
  40. True or false? Having a lead qualification framework helps you structure your communication with your prospects.
  41. True or false? Having reliable sales data is required to create an effective coaching program.
  42. True or false? HubSpot invented the flywheel.
  43. True or false? If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-specific reports in HubSpot.
  44. True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.
  45. True or false? If you’ve identified multiple personas in your customer base, you should put all of them in your hero statement.
  46. True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.
  47. True or false? It’s a best practice to gate and deliver the majority of your content over live chat.
  48. True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
  49. True or false? Most buyers start researching potential solutions before they meet with a salesperson.
  50. True or false? Most people prefer using self-service compared to phone support.

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