Viewable cost-per-thousand impressions (vCPM):

–Viewable cost-per-thousand impressions (vCPM):–

–applies to all ads that appear in Google Search and on the Display Network–

lets you pay only for the impressions that become viewable

–lets you bid based on AdWords’ projected views of your ad–

–counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more–

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