–What can Brand Lift measure?–
–Brand awareness, ad recall and consideration–
–Whichever metrics matter to your client–
–Impressions, clicks and reach–
–View-through rate, watch time and drop-off percentage–
–Brand awareness, ad recall and consideration–
–Whichever metrics matter to your client–
–Impressions, clicks and reach–
–View-through rate, watch time and drop-off percentage–