What does an “A / B Test” consist of in Email Marketing?

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–What does an “A / B Test” consist of in Email Marketing?–

–An A / B test consists of segmenting your contacts in alphabetical order–

–An A / B test consists of sending the same email twice to the same people–

—An A / B test involves segmenting your audience and sending each group a separate variant of your email.—

–An A / B test is to spell check and correct the text before sending the email–

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