What happens after you receive a bid request from Ad Exchange?

–What happens after you receive a bid request from Ad Exchange?–

–You’ll interpret and evaluate the bid request and submit a bid response with information describing your bid, including an HTML snippet for associated creative, buyer creative ID, and macros.–

–You send a response to the publisher’s SSP, containing information describing your bid, including an HTML snippet for associated creative, buyer creative ID, and macros.–

–Nothing happens.–

–You win the auction and your advertiser’s ad is served.–

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