What is a bid request?

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–What is a bid request?–

–A bid request is a signal sent by your bidder to Ad Exchange asking for information on available inventory to bid on.–

–A bid request is a signal sent by Ad Exchange to your bidder describing publishers who have inventory available for bidding on.–

–A bid request is a signal sent by your bidder to Ad Exchange, containing bid information and an HTML snippet with a creative to compete in the auction.–

–A bid request is a signal sent by Ad Exchange to your bidder describing an impression being auctioned.–

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