–What is a bid response?–
–A bid response is what Ad Exchange sends a publisher notifying them that there are available buyers for the impression they are selling.–
–A bid response is what a buyer must build and send back to Ad Exchange that describes the bid and includes an HTML snippet for the associated creative.–
–A bid response is what Ad Exchange sends a buyer describing the impression being auctioned.–
–A bid response is what a buyer must build and send back to Ad Exchange that describes the campaign settings such as format type, audience, and content vertical.–