What is a Programmatic Guaranteed Deal?

–What is a Programmatic Guaranteed Deal?–

–It’s a one-to-one deal between one publisher and one buyer where a fixed price is established for the impression.–

–It’s a many-to-many deal type between publishers and buyers in an open auction floor.–

–It’s a one-to-many deal between one publisher and many buyers competing in a closed auction floor.–

–It’s a one-to-one deal between one publisher and one buyer where impressions and price are agreed upon and fixed.–

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