What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

–What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?–

–No one has figured a way to “see” mobile’s contribution yet.–

–Many in traditional retail are not mobile users.–

They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

–They don’t use AdWords.–

Leave a Comment