What is one common cause of low click-through rates?

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–What is one common cause of low click-through rates?–

–The email is trying to do too many things.–

–The email doesn’t have a CTA.–

–The email doesn’t have a link to a web-page version.–

–The email wasn’t sent to enough people.–

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  2. Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
  3. Fill in the blank: In an email marketing strategy you bring together the right content to the right audience ______________.
  4. Fill in the blank: Inbound is all about the happy marriage between __________.
  5. Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.
  6. By Adding The Following Copy To Your Email, What Are You Doing For Your Contacts? “Thanks For Subscribing To My Blog. I’m Thrilled To Have You Here! You’ll Be Receiving Updates From Me On How To Send Better Emails On A Monthly Basis, But If You’re Looking To Update Your Email Preferences, You Can Do So Anytime Here. Invite Your Team Members To Subscribe Because When We Learn Together, We Grow Together.”
  7. Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
  8. Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
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  13. Fill In The Blank: In The _________ Stage Of The Buyer’s Journey, The Potential Buyer Has Defined Their Problem And Is Actively Researching Different Solutions.
  14. Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”
  15. Fill In The Blank: Return On Investment Is Used In Many Aspects Of Your Inbound Strategy. In Your Email Marketing Strategy, It Is Defined As The Overall Return Your ________.
  16. Fill In The Blank: The Snippet Of Copy That’s Pulled In From The Body Of Your Email Is The _________.
  17. Fill In The Blank: Words Like “Free” Or “Percent Off” Will Not Only Trigger Spam Filters For Your Email, But Will Also ___________
  18. In a HubSpot survey of more than 1,500 customers, what was voted the most important email element?
  19. How can email marketing fuel your overall inbound strategy?
  20. Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
  21. The buyer’s journey has three stages. What are they?
  22. There are three key areas of analyzing your emails. Two of them are individual email metrics and return on investment. What is the third?
  23. There are three key components to sending the right email. The first is including the right content in the email. What are the second two?
  24. There are two main themes when creating high performing emails. One of these is to selecting the right goal for your email. What is the second?
  25. To achieve the second theme of creating high performing emails, “optimizing for a conversion” you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?
  26. True or false? Email delivered is defined as the number of valid email addresses that accepted your company’s email.
  27. True or false? Email marketing is about having a conversation with the person you’re sending to.
  28. True or false: Should you on average focus on testing only one variable at a time?
  29. True or false? The AIDA model can be used to organize the structure of your emails.
  30. True or false? To be compliant with CAN-SPAM law you only need to include your physical address in your footer.
  31. True or False? You have to use an A/B testing tool to run your tests.
  32. True or false? Your email outline is the actual template you’ll use for every email.
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  37. What does AIDA stand for?
  38. What does the send metric help you analyze?
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  40. What is an email clickthrough rate?
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