What is the buyer doing during the consideration stage of their buying journey? (HubSpot)

–What is the buyer doing during the consideration stage of their buying journey? (HubSpot)–

–Identifying a challenge they’re experiencing or an opportunity they want to pursue.–

–Considering the pros and cons of using your solution.–

–Evaluating different approaches or methods available to help them with a challenge or opportunity they’ve decided to address.–

–Trying to choose a specific solution within a chosen solution category.–

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