What is the definition of the buyer’s journey?

–What is the definition of the buyer’s journey?–

–A semi-fictional representation of your ideal customer based on market research and real data about your existing customers–

–The active research process someone goes through leading up to a purchase–

–The passive research process that you and your company go through when doing research on your buyer persons–

–The active research process you go through when deciding on what people to hire for your company–

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