What is the role of personas in hiring salespeople?

–What is the role of personas in hiring salespeople?–

–You should only hire people who know what buyer personas are.–

–You should ask job candidates to create a persona of what they think your target customer looks like and then hire the candidate who creates the best persona.–

–You should create personas for the kinds of salespeople who will succeed on your team and hire the candidates who most resemble those personas.–

–You should be looking to hire salespeople who will be able to connect with the people represented by your buyer personas.–

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