What is the role of personas in hiring salespeople?

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–What is the role of personas in hiring salespeople?–

–You should only hire people who know what buyer personas are.–

–You should ask job candidates to create a persona of what they think your target customer looks like and then hire the candidate who creates the best persona.–

–You should create personas for the kinds of salespeople who will succeed on your team and hire the candidates who most resemble those personas.–

–You should be looking to hire salespeople who will be able to connect with the people represented by your buyer personas.–

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  1. Fill in the blank: Every step of your sales process needs to be _____.
  2. How can a film review be used as part of a coaching strategy?
  3. How can pipeline meetings be a coaching opportunity?
  4. If you want to create a coaching program for your sales team, which of the following is the best place to start?
  5. If you want to create an onboarding program for your sales team, which of the following is the best place to start?
  6. If you want to create a recruiting and hiring strategy for your sales team, which of the following is the best place to start?
  7. If you want to create a training program for your sales team, which of the following is the best place to start?
  8. If you want to define your team’s sales process, which of the following would be the best place to start?
  9. True or false? A good sales process has enough flexibility to allow salespeople to adapt to the needs of individual prospects.
  10. True or false? At the end of a good onboarding program, the newly hired salesperson will know everything they’ll need to know in their new role.
  11. True or false? During coaching sessions, the salesperson needs to identify their own path forward.
  12. True or false? Having reliable sales data is required to create an effective coaching program.
  13. True or false? It’s important to ask the exact same questions to every candidate in every interview.
  14. True or false? It’s important to cover a variety of topics in each training.
  15. True or false? Salespeople can coach each other.
  16. True or false? When you coach a salesperson, you should spend more time listening than talking.
  17. True or false? You can partner with other companies that solve the same job your product solves.
  18. True or false? You need to define your target persona before you define your sales process.
  19. True or false? Your onboarding program should focus exclusively on the ways your salespeople will interact with customers.
  20. True or false? Your sales process should only include actions that are within your team’s control.
  21. What does Jobs to Be Done help you identify?

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