What is whitespace?

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–What is whitespace?–

–The empty space on the page–

–The area just after the featured image and the introduction–

–The space on the page with text on it–

–The space on the page with images on it–

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  1. At a minimum, to create an effective topic cluster, you need to link __________.
  2. All of the following are attributes of a content creation workflow EXCEPT:
  3. Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
  4. Fill in the blank: A content creation framework should be __________.
  5. Fill in the blank: A shortcut to improving your SEO is to __________.
  6. Fill in the blank: Before you can identify the buyer’s journey, you need to first know your ___________.
  7. Fill in the blank: ____________ helps you group an audience together based on specific criteria from a large list of people.
  8. Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
  9. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
  10. Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
  11. Fill in the blank: ________ is when you think of an idea out of nowhere.
  12. Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
  13. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  14. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  15. Fill in the blank: The conflict in your content’s story should focus on the __________.
  16. Fill in the blank: This blog post is written from a __________.
  17. Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
  18. Fill in the blank: When creating content you should ___________.
  19. How can you best lead your audience through their buyer’s journey?
  20. How can you make your writing more conversational?
  21. Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
  22. Fill In The Blank: __________ Is When You Help Guide Your Prospects Through Purchasing Your Products Or Services.
  23. Fill In The Blank: A Content Compass Helps Organize Monthly Initiatives By ____________.
  24. Fill In The Blank: A Great Way To Create A Comfortable Atmosphere For A Company Brainstorm Is To Start Off With _________.
  25. Fill In The Blank: All Of The Following Are Engagement Signals That Help You Understand Your Content’s Effectiveness, Except For _______________.
  26. Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
  27. Fill in the blank: The above graphic uses a ___________ to help organize hosted files.
  28. Fill in the blank: The conflict in your content’s story should focus on the ____________.
  29. Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”
  30. Fill In The Blank: The Goal Of A Marketing Test Is To _____________.
  31. Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).
  32. Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.
  33. If you’re going to repurpose content from the ground up, then you first need to determine your _________.
  34. How Can A Third-Party Website Avoid Duplicate Content Issues With Republishing Your Content?
  35. True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
  36. True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.
  37. True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.
  38. True or false? If you take the time to do a comprehensive content audit, there’s no need to perform an event-based audit.
  39. How Many Rounds Of Edits Should Content Undergo Before Being Finished?
  40. True or false? Including a video at the top of a website page increases bounce rate.
  41. True or false? The conflict in this blog article is preventing team burnout.
  42. True or false? The more relevant your website is to the site you want to write for, the better from an SEO perspective.
  43. True or false? You need conflict to tell an impactful story.
  44. True or false? You should bold all variations of the keyword you’re trying to rank for on your blog post, as this helps the reader understand what’s most important on the page.
  45. True or false? You should use a consistent naming system to store and easily identify hosted files.
  46. True or false? You should bold all variations of the keyword you’re trying to rank for on your blog post, as this helps the reader understand what’s most important on the page.
  47. True or false? You should only use industry benchmarks to set SMART goals.
  48. What does an UTM parameter help you identify?
  49. What does SMART stand for in SMART goal?
  50. What is the head term in the title “Official guide to creating a mobile marketing strategy in 2019”?

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