What makes a keyword ranking at position #15 in Google a weakness?

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–What makes a keyword ranking at position #15 in Google a weakness?–

–High Search Volume–

–Low Search Visibility–

–Low brand recognition–

–None of the above–

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  2. If the page title is longer than 60 characters, it may ________.
  3. If you find a niche to target, you’ll open the door to _________ prospecting.
  4. If you’ve already done keyword research on a prospect, why is investigating their social accounts a good preparation step?
  5. In a case study, an effective “Happy Ending” should _________.
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  7. In terms of resolving technical issues, which page should you start with?
  8. In this campaign, the Search Visibility for _______ keywords is 20.65%.
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  12. On which of the following websites is the blog on a subdomain?
  13. Scenario: An orthodontic office recently posted a link to an article on BBC.com about the importance of proper Invisalign care. What can you take from this?
  14. Schema markup can give more meaning on the Search Engine Results Page, which can lead to an increase in _______.
  15. Search marketing helps businesses capture users at all stages of the conversion funnel by matching keyword and content strategy to ______ ______.
  16. Single-digit Domain Authority sites _________.
  17. Site structure should support _________.
  18. The following business choice could lead to what potential listing issue? “A business moved into a larger building with a new addresses after a successful year of growth.”
  19. The following definition relates to which of the provided terms? “When a new listing is generated using information taken from two or more other listings.”
  20. The most effective way to earn buy-in from the client is through
  21. The new client questionnaire is intended to gather information about which of the following? Select all that apply.
  22. These results are filtered by a label. What is the name of the label? (Moz SEO Client Pitch)
  23. To identify duplicates for your business listing, what free tool should you use?
  24. True or False: All businesses can benefit from a Local SEO strategy.
  25. True or False: Crawler Warnings are ALWAYS issues that need to be removed.
  26. True or False: Crawl Rate Limit is affected by how well your website performs, such as slow load times, broken pages, server errors, etc.
  27. True or False: Creating a campaign with your keyword lists is a better way to present your pitch to a prospect.
  28. True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.
  29. True or false: Every project stakeholder on the client side should be present at both kickoff meetings.
  30. True or False: Every single website should implement breadcrumbs.
  31. True or False: Google crawls the web by sending Googlebots to known sites, and then follows links from those pages to additional sites.
  32. True or False: How a site ranks on desktop is exactly the same as how it ranks on a mobile device.
  33. True or False: If your page ranks in the first position, you always show up at the top of the SERP.
  34. True or False: Increasing Domain Authority from 55-60 is as easy as increasing Domain Authority from 15-20.
  35. True or False: Meta descriptions should consider the sales funnel phase of the audience.
  36. True or false: No-follow links have no SEO value because they do not pass link equity.
  37. True or false: No-follow links pass link equity.
  38. True or False: Offering free advice via blog posts on link building is counterproductive.
  39. True or False: Questions are often too long and specific to target as keywords.
  40. True or False: Showing a prospect their strengths will discourage them from hiring outside SEO services.
  41. True or False: Sites that appear in the range of roughly organic ranking 11-30 may be ideal clients.
  42. True or False: The customer referral is the most effective channel for converting an opportunity to a paying customer.
  43. True or False: The Difficulty Score in Keyword Explorer is a 1-100 scale.
  44. True or False: The robots meta tag a replacement for the robots.txt file.
  45. True or False: The search engine will crawl and index every page it finds.
  46. True or False: The Search Visibility on the 2nd page of Google is above 15%.
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  48. True or False: You must have a physical location of some kind to have a Google My Business listing.
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