What should a Vendor Central user update to enable customers to discover their products using the search bar?

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–What should a Vendor Central user update to enable customers to discover their products using the search bar?–

–ASIN–

–Keyword–

–Product title–

–Bullet point–

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  1. Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal? Select All Correct Responses.
  2. Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.
  3. DiamondBraces.com has a Domain Authority of 32. Based on their ranking for the keywords below, would you consider them a good prospect?
  4. Domain Authority is ______.
  5. Effective case studies _________.
  6. From the client’s perspective, which of these is a significant advantage hiring an agency for a single SEO project?
  7. Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?
  8. GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?
  9. Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
  10. How can you create client curiosity on a phone call?
  11. How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
  12. How many buyer personas should you create?
  13. How will Keyword Explorer help you determine the potential of a prospect who pays for visibility in Yelp?
  14. How will reporting link opportunities help your pitch to a prospect?
  15. If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
  16. If a website is paying for online visibility, but not ranking organically, what might that indicate?
  17. If the page title is longer than 60 characters, it may ________.
  18. If the Search Visibility of Top of Funnel keywords decreases, what does that mean?
  19. Image alt attributes should _________.
  20. Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)
  21. Keywords at which stage of the sales funnel should you expect to have the highest competition from ads?
  22. Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?
  23. Microsoft Advertising Editor can be used to manage campaigns and review performance metrics. True or False?
  24. Microsoft Advertising Editor is the only place to use the Google Ads Import Tool. True or False?
  25. Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
  26. On which of the following websites is the blog on a subdomain?
  27. Price extensions are ad extensions that display product reviews. True or False?
  28. Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
  29. Retail insights can look back to compare insights from ___________ in the past.
  30. Site structure should support _________.
  31. The new client questionnaire is intended to gather information about which of the following? Select all that apply.
  32. The number of brands choosing to take their marketing in house is __________.
  33. True or False: All businesses can benefit from a Local SEO strategy.
  34. True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.
  35. You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?
  36. You want to track your search advertising budget and spend. Which report group should you select?
  37. You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
  38. True or False: Creating a separate landing page for each location is a best practice for multiple location brick & mortar businesses.
  39. True or False: Currently, there are about 200 million active websites.
  40. True or False: Meta descriptions should consider the sales funnel phase of the audience.
  41. True or False: Minimum LCV = (monthly amount) x (number of months the customer uses your service)
  42. True or False: Offering free advice via blog posts on link building is counterproductive.
  43. True or False: Omitting contact details from your social media accounts is an effective way to drive traffic to your website.
  44. True or False: Only brick & mortar businesses are eligible for Local SEO.
  45. True or False: Questions are often too long and specific to target as keywords.
  46. True or False: Ranking highly guarantees a high click-through rate.
  47. True or False: Search engines can still technically find your pages without a sitemap.
  48. True or False: The number of searches on mobile has surpassed desktop.
  49. True or False: The Search Visibility on the 2nd page of Google is above 15%.
  50. True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.

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