What step should be taken to determine which creatives had the lowest eCPM over the last month?

by

–What step should be taken to determine which creatives had the lowest eCPM over the last month?–

–Generate an Audience Composition report grouped by audience with the CPM metric selected–

–Go into the creative section for the advertiser and compare the inline metrics for eCPM–

–Generate a Standard report grouped by creative with the eCPM metric selected–

–Generate an Inventory Availability report grouped by site and multiply average CPM by frequency–

Related posts:

  1. How can a campaign be activated after creating it?
  2. How can a creative be submitted for audit after it’s been rejected and fixed?
  3. How can an advertiser be granted access to TrueView inventory?
  4. How can a profit margin be applied to the revenue metric?
  5. How can a site be blacklisted from an advertiser’s media buys?
  6. To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?
  7. What are two Google Audiences? (select two)
  8. What are two ways to check why a private deal is not running? (select two)
  9. What are two ways to troubleshoot a non-spending line item? (select two)
  10. What does an audit status of “Pending, servable” mean?
  11. What feature allows users to adjust fixed bids for different geographies or device types?
  12. What format cannot share a frequency cap with other media formats?
  13. What inventory sources allow for exclusive publisher partnerships?
  14. What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?
  15. What is required for creative approval?
  16. What line items are impacted by insertion order default targeting?
  17. What percentage of the daily budget is applied when using “Ahead” pacing?
  18. What report can help verify if pixels load correctly on a webpage?
  19. What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?
  20. What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
  21. What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

Leave a Comment