What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?

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–What’s an important consideration when excluding keywords of categories that you deem unsafe for your brand?–

–It can be expensive to implement and maintain.–

–Categories change so frequently that they have an unpredictable effect on reach.–

–Doing so can significantly reduce the inventory your ads can appear with.–

–This can expand your reach to sites you do not intend.–

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