What’s one reason why brands may fear encouraging user-generated content?

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–What’s one reason why brands may fear encouraging user-generated content?–

–UGC helps other users connect, which then builds a stronger community.–

–UGC can end up costing the company a lot of money.–

–UGC comes directly from users, and content creation is out of the brand’s control.–

–UGC creates a competitive advantage that’s inherently difficult to replicate.–

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