What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?

–What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?–

–The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding–

–The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding–

–The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding

–The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding–

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