When defining a long-term strategy for promoting an app, it is important to keep in mind that goals may change over time. Put the following phases in the recommended order.

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–When defining a long-term strategy for promoting an app, it is important to keep in mind that goals may change over time. Put the following phases in the recommended order.–

—Build a user base and encourage large downloads—

—Add campaigns focused on actions in the application to generate large downloads—

—Regain the attention of users who have stopped using the application with engagement campaigns.—

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