When someone clicks your ad, the actual amount you’re charged will be:

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–When someone clicks your ad, the actual amount you’re charged will be:–

–The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater–

–The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater–

–The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater–

—The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit—

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