Who Can You Target With Display Advertising Campaigns?

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–Who Can You Target With Display Advertising Campaigns?–

–People with specific names–

—People speaking different languages—

–People who already own specific products–

–People living at a specific address–

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  1. Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
  2. Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
  3. Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
  4. Which of the following is not a required parameter in the URL builder?
  5. What is the relationship between the inbound methodology and the concept of a flywheel?
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  7. When creating an email template to confirm a meeting with a contact, how would you include the time that meeting was scheduled?
  8. In Order To Drive Sales With Her Google Display Ads Campaign, Charlotte Wants To Reach Audiences Who Looked At Products On Her Website, With New Ads For Those Exact Products. Which Targeting Option Should She Choose To Help Achieve That Goal?
  9. The IP Exclusion tool allows advertisers to:
  10. What Is One Of The Reasons Why An Advertiser Should Consider Using Performance Planner On A Monthly Basis?
  11. Quinn Recently Launched A Display Campaign For His Women’s Clothing Store. Since The Launch, His Website Traffic Has Increased, But Sales Have Remained Flat. Which Story Shows Quinn Using Remarketing To Drive Action?
  12. Which is the quickest way to add a long list of locations to target in an Google Ads campaign?
  13. Felix Wants To Start Showing His Google Display Ads To A Narrower Audience With The Help Of Demographic Targeting. Which Two Types Of Data Are Included In Demographic Targeting?
  14. What’s One Benefit Of Using Responsive Display Ads?
  15. Your client is a company that sells cars online. What audience solution can help you reach your campaign to users who are going to buy a car?
  16. The Following Question Pertains To The Blog Post Shown Below: The Below Blog Post Is An Example Of Which Type Of Headline Format?
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  18. When A Responsive Display Ad Is Automatically Assembled, What’s Adjusted To Fit The Ad Slot?
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  20. Jasmine Is The Director Of Marketing For A Chain Of Clothing Stores. She Has Been Given A Set Budget And Needs To Drive As Many Potential Customers To Her Website As Possible. Which Automated Bidding Strategy Should She Use In Her Campaign?
  21. Frank Runs A Scuba-Diving Business That Offers Lessons And Sells Scuba-Diving Equipment. Frank Wants To Engage With Users Who Are Researching Scuba-Diving Lessons. Which Marketing Objective Should Frank Choose When Creating His Display Campaign?
  22. You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?
  23. What three actions can improve the conversion rate?
  24. Jane’s e-commerce site sells a wide variety of bicycle equipment. She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Jane’s profit-per-conversion before advertising expenses?
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  28. Which two statements about the attribution reports are true?
  29. Which statement describes rule-based attribution?
  30. What Are Two Ways That Performance Planner Can Help Reveal The Possibilities Across All Your Google Ads Campaigns?
  31. Which is a benefit of linking a Google Places account to an Google Ads campaign?
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  36. Tommaso offers an entire product line at discounted prices on his website and wants to use Google Display Ads to increase sales. How does Google display ad targeting help him achieve his marketing goal?
  37. What levels of scope are available for dimensions and metrics?
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  40. What action on the collected data cannot be performed by the filters?
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  43. Joshua Has An Online Store That Sells Skateboard Equipment. He Notices That Potential Customers Are Looking At Specific Skateboards But Leaving His Website Without Completing A Purchase. Which Google Display Campaign Option Can Joshua Use To Feature The Same Skateboards Viewed To Potential Customers Who Didn’t Complete A Purchase?
  44. What does the Performance Planning tool do automatically?
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  50. True or false ? Shopping campaigns help promote in-store and online inventory.

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