Why do publishers of a travel app like Your Adventure have an interest in creating ad groups focused on specific themes, such as dining experiences, guided hikes or sightseeing?

–Why do publishers of a travel app like YourAdventure have an interest in creating ad groups focused on speci fi c themes, such as dining experiences, guided hikes or sightseeing?–

Theme-specific ad groups are used to create and serve relevant ads to travelers with different interests

–Ad groups target users based on their travel history–

–Ad groups allow marketers to set a different budget for each topic–

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