Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

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–Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?–

–The customer journey has become more complex and therefore bids should be based on general user behavior.–

–The appropriate bid can often be a static target that’s challenging to reach.–

–User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.–

—If you don’t bid efficiently, you could miss valuable conversions.—

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