Why is it a best practice to set a bid for the “everything else in all products” product group?

–Why is it a best practice to set a bid for the “everything else in all products” product group?–

–To be able to have one product group for mobile devices–

–To make it easier to target a location for certain products–

To include items not part of other product groups in your campaign

–To control the websites on which your Shopping ads appear–

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