Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels?

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–Why Is It Difficult, Or Maybe Impossible, To Calculate A Total Increase In Brand Awareness From A Campaign Spanning Multiple Media Channels?–

–Multiple media channels aggregate all your data into a single view.–

–Multiple media channels use ads in identical ways.–

–Multiple media channels consolidate campaign data for actionable insights.–

—Multiple media channels may use different tools to measure brand lift.—

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