You can add a “+”modifier in front of the words in a broad match keyword to:

by

–You can add a “+”modifier in front of the words in a broad match keyword to:–

—specify that someone’s search must include certain words or their close variations—

–indicate that this keyword should be dynamically inserted in your ad text–

–specify that certain words and their close variants be prioritized–

–override a negative keyword with a positive one–

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