You just received low results from an awareness campaign for a local non-profit you manage. You used a wide array of signals to make sure you provided relevant answers across the entire journey. What will you try next time?

–You just received low results from an awareness campaign for a local non-profit you manage. You used a wide array of signals to make sure you provided relevant answers across the entire journey. What will you try next time?–

—Combine fewer signals, so that you reach more people—

–Completely start over from scratch with a new campaign–

–Combine even more signals, so that you are sure to reach more people–

–Absolutely nothing and let this pass you by as a lesson learned–