–You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?–
–Target the ads by location to the delivery areas.—
–Target the ads by New York City.–
–Target the ads incrementally.–
–Target the ads by age and gender.–
Related posts:
- Each of these are benefits you’d expect from Shopping ads except:
- Where can you place a client’s image and video ads?
- What feature collects company-specific data such as Member Status?
- What is not a filter setting for data in views?
- Dynamic remarketing lets an advertiser:
- Which client would you advise to advertise on the Google Search Network?
- Why might you use the “Search Network campaigns with Display opt-in” campaign type?
- What report can help you identify opportunities to improve your keywords and ads?
- Auto-tagging is used to collect data from what kind of traffic?
- With imported ads, advertisers can access more inventory than with responsive display ads.
- In A Survey, A Customer Shows A Strong Preference For One Brand Over Another. Which General Metric Does This Behavior Fall Under?
- Match each of the following conversion statistics with its correct description.
- In TrueView for Action, there are three types of events related to online conversions. Associate each event with the corresponding conversion type. In TrueView for Action, there are three types of events related to online conversions. Associate each event with the corresponding conversion type.
- Sara Is Analyzing The Conversion Data Of Her Video Ad Campaign In Google Ads. She Wants To See A Summary Of, On Average, How Many Days, Ad Clicks, And Ad Impressions It Took Users To Convert A Customer. Which Report Will Provide Her With This Information?
- Zach wants to use the Klipfolio API to upload a file. Which one of the following commands does he need to use?
- Brenda’s Promoting Her Business With An Android App Using In-App Billing. She Wants To Measure How Effectively Her Ads Are Driving In-App Purchases Using Google Ads. Which Two Attribution Partners Can Brenda Choose Between To Link To Her Google Ads In Order To Accomplish This?
- You work for a company that manufactures prescription eyeglasses and want to create a piece of content for your buyer persona. Your buyer persona is someone that already has glasses, but it’s important for them to make sure their prescription is up-to-date while also being stylish. Which would be an effective Awareness stage offer for getting this persona’s attention?
- You wish to refer to the “All” option from the user input control in a formula. What is the correct syntax that should be used in this case?
- Creating A Call Conversion In Google Ads And Adding A Phone Snippet To A Web Page Allows Advertisers To Use A Google Forwarding Number. What Does This Number Allow You To Monitor?
- You want to measure the percentage of sessions during which the user clicks a “product details” button. Which of the following would you need to do in order to see this information?
- You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
- A Brand Manager Wants To Show The Value Of His Advertising By Demonstrating The Return On Ad Investment. What’s His Marketing Objective?
- You want to create a post with the help of the Social Media Poster. Which of these media file types can you add?
- You’ve written MAPFLAT function as follows to paginate 10 pages of a dynamic datasource: MAPFLAT( CUMULATIVE(REPEAT(1,10)), “api_page_no”, @A:A). The api query that returns @A:A correpsonds to https://somebaseurl.com/endpoint?parameter1=value1¶meter2=value2&page={props.api_page_no}. From this api’s documentation, you find out that page number in the query must be of the format “page=1” NOT “page=1.0”. What function is missing within your formula to ensure it executes the pagination correctly?
- Jim Has Created A Google Search Ad With A Bid Of $5. Two Other Advertisers In An Auction Have Bids Of $2.50 And $2. How Much Would Jim Pay For The First Spot In The Auction?
- You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most helpful in showing you whether a keyword is part of a conversion path?
- Samira Has Been Tasked With Increasing The Relevance Of Her Company’s Ads. She Has Been Told That She Can Use Multiple Headline Options In Her Responsive Search Ads As A Way To Increase Relevance. How Many Headlines Can Samira Include In A Single Responsive Search Ad?
- Ginger’s Working On Creating Her First Google Search Ad. She Wants To Create An Inviting And Relevant Ad, So Potential Customers Will Respond Favorably. To Earn User Clicks, Ginger Should Focus On Creating An Ad That.
- Swee Yin’s Fashion-Apparel Department Store Runs A Popular Biannual Sale On Men’s Hats, With Large Discounts And Surprise Bonus Items. She Wants To Tailor Her Google Search Campaign To Highlight This Sale. How Can Google Search Campaigns Be Tailored To Promote Her Company’s Sales Event?
- Jennifer’s Looking To Limit The Number Of People Who See Her Google Search Ad For An All-Inclusive Vacation To Paris. She Doesn’t Want To Match With People Looking For Anything Else — Just “All-Inclusive Vacation Paris.” So She Limits Who Sees Her Ad Using Exact Match Type. Which Search Terms Might Match With Jennifer’s Ad?
- You’ve been asked to explain to a new intern the things that you can test and things you can’t. Which question would be least suitable to determine with a test?
- YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
- Organize These Steps In The Correct Order To Set Up An Effective Customer Match Strategy.
- You should investigate which of the following to uncover the cause of increased click volume (traffic)?
- You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?
- Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?
- Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?
- Your team just hired a new sales rep, and you’re coaching them on how to create a good email template. They ask you how to figure out the purpose of a template. What advice should you give them?
- When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
- Your referral link looks like “semrush.com/?ref={ID}” where {ID} is your individual referral code.
- In-market audiences allow the opportunity to specifically identify what kind of user?
- You’re writing a new blog post. Your boss tells you that she wants to get found for the keyword “free project collaboration software”. Which is the best response to her request?
- Mary wants to run a text ad on the Google Search Network. She’s new to text ads and needs to start with the basics. What are the three components of a text ad on the Google Search Network that Mary will need to know?
- You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
- What two ad extension types can also be served as automated ad extensions?
- You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:
- Asam Is Learning About Google Ads Search. He Wants To Know Why A Marketer Might Use Callout Extensions. For Which Activity Are Callout Extensions Beneficial?
- You’re gathering keywords for your corporate blog article with Keyword Magic Tool. You need to see the most recent SERP results to find out if there’s a chance for your domain to make the Google’s top for these keywords. What would you do?
- Rashid Wants To Raise Awareness Of His Brand And Build Campaigns Focused On Branded Terms. He Doesn’t Have Much Time To Devote To Daily Bid Management, So He Decides To Use Automated Bidding To Lighten His Workload. What Automated Bidding Strategy Should Rashid Consider Using?
- You received some feedback that your team thinks you missed some vital micro-moments. What do you do to find the ones you missed?