You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. What is this an example of?

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–You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. What is this an example of?–

—SMART goal—

–Conversion path–

–Lead nurturing campaign–

–Content strategy–

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