You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to.

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–You should use the 3 R’s, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to.–

–the amount of times per day they post to social media networks–

—the level of engagement they have with their audience—

–the number of languages they can communicate in–

–the amount of interesting content, such as gifs, that they use–

–the amount of re-tweets they get–

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